Journal

Selvedge Denim Australia: A Guide to Japanese Denim Worth Wearing for Years
If you've started looking into selvedge denim in Australia, you've probably noticed that the options are limited — and the information is even more so. Most denim on the market is mass-produced, pre-washed, and designed to look worn before it's ever been worn. Selvedge denim is the opposite.What Is Selvedge Denim?Selvedge (sometimes spelled "selvage") refers to the self-finished edge of a fabric woven on a traditional shuttle loom. These looms are slower and narrower than modern projectile looms, which means the fabric is produced in smaller quantities — but with... Read more...
Raw Denim : Where to Find Japanese Selvedge Denim in Australia
If you're searching for raw denim in Melbourne, you already know what you're after — jeans that age with you, fade uniquely to your life, and are built to last decades, not seasons. What Is Raw Denim? Raw denim (also called dry denim) is unwashed, untreated denim straight from the loom. Unlike pre-washed jeans, raw denim stiffens and fades over time based on how you wear it — creating a pair of jeans that's entirely your own. The creases, fades, and honeycombs that develop are a record of your movement,... Read more...
Denim Glossary
Learn the language of raw denim with our comprehensive glossary. From selvedge and sanforization to honeycombs and indigo transfer, discover the key terms every denim enthusiast should know. Read more...
Raw Denim FAQ
Find answers to the most common raw denim questions, from sizing and shrinkage to washing, fading, and everyday care. Everything you need to know before and after buying your first pair. Read more...
Raw Denim Explained
Raw denim is denim in its purest form—unwashed, untreated, and ready to develop unique character through everyday wear. Discover what makes it different, what to expect, and why denim enthusiasts... Read more...
Understanding Denim Weight
Denim weight influences how your jeans feel, break in, and perform over time. From lightweight 10oz to heavyweight 23oz, learn how to choose the right weight for your climate, lifestyle,... Read more...
How Raw Denim Fades
Raw denim develops unique fades through everyday wear. Discover how honeycombs, whiskers, wallet fades, and other wear patterns form, how long they take to develop, and how to help your... Read more...
Understanding Indigo Transfer
One of the first things new raw denim owners notice is blue dye transferring onto shoes, shirts, bags, or furniture. Known as indigo transfer, this is a completely natural characteristic... Read more...
Raw vs. Sanforized vs. Unsanforized vs. Washed Denim
When you start exploring premium denim, you'll quickly come across terms like raw, sanforized, unsanforized, and washed. They're often confused with one another, but each describes a different aspect of... Read more...
What Is Selvedge Denim?
Not all denim is created equal. The difference between a pair of jeans that ages beautifully over the years and one that quickly loses its shape and character often begins... Read more...
The First Soak Guide
Your first soak is one of the most important steps in caring for a new pair of raw denim jeans. Done correctly, it relaxes the fabric, removes excess surface indigo,... Read more...
How to Care for Raw Denim
Raw denim is a living fabric. Care for it well, and your jeans will reward you with fades that grow richer and more personal over the years. Here's everything you... Read more...